Amy Whelan is a results driven marketer with a track record of successfully delivering on projects that span from commercial marketing to social and political marketing. With regards to commercial marketing, Amy has extensive experience working across the Media, Retail, FMCG and Aviation industries. Amy’s background has been predominantly in the field of brand management, market research and strategy and digital marketing and has held roles with a number of companies including OMD, Musgrave, RED C Research, Stobart Air and more recently Emerald Airlines. Amy holds a Bachelor of Business degree specialising in Marketing from Waterford Institute of Technology and an MSc in Marketing Practice from the University College Dublin Michael Smurfit Graduate Business School under the prestigious ASPIRE scholarship. She also spent time studying abroad in Memorial University of Newfoundland in Canada as a Trade Winds Scholar. She has just completed a Certificate in Digital Marketing from Dublin Business School and has is two years into her PhD in Consumer Behaviour and Sustainability under the President’s Scholarship in Waterford Institute of Technology.